直面冲击做强彩管 彩虹集团系列报道

用彩虹集团公司总经理邢道钦的话说就是：“我们成本下降的速度要走在市场降价的前面71SY和家网-句号71SY”即把原来静态的做低成本71SY和家网-逗号71SY变为动态的做低成本71SY和家网-句号71SY 71SY和家网-全球中文家居门户71SY     71SY和家网-全球中文家居门户71SY    与价格赛跑71SY和家网-逗号71SY与市场较量71SY和家网-逗号71SY“目标成本管理”71SY和家网-逗号71SY是彩虹的利器之一71SY和家网-句号71SY利用自身产业链完整的优势71SY和家网-逗号71SY并辅之以更加严格甚至残酷的措施71SY和家网-句号71SY这些措施概括来说就是从市场采购、内部物流71SY和家网-逗号71SY到生产制造、整个销售费用的每个环节71SY和家网-逗号71SY都采取各种各样的措施把成本往下降71SY和家网-句号71SY一旦确定了目标成本71SY和家网-逗号71SY不留余地71SY和家网-逗号71SY不遗余力71SY和家网-逗号71SY严格执行71SY和家网-句号71SY这样的措施确实有些不尽人情71SY和家网-逗号71SY但效果却十分显著71SY和家网-句号71SY2006年71SY和家网-逗号71SY彩虹的成本降低率达18%71SY和家网-句号71SY成本的大幅度降低71SY和家网-逗号71SY不但直接改变了彩虹的经营状况71SY和家网-逗号71SY更重要的是71SY和家网-逗号71SY让彩虹找回了信心71SY和家网-逗号71SY看到了自己的竞争优势71SY和家网-句号71SY 71SY和家网-全球中文家居门户71SY    要把彩管做强71SY和家网-逗号71SY坚守住最后的阵地71SY和家网-逗号71SY技术创新是主要的支撑力量71SY和家网-句号71SY如果说71SY和家网-逗号71SY做低成本给彩虹带来了量变71SY和家网-逗号71SY那么71SY和家网-逗号71SY做新技术才能给彩虹带来实质性的改变71SY和家网-句号71SY 71SY和家网-全球中文家居门户71SY    “做新技术”71SY和家网-逗号71SY彩虹有两个着力点71SY和家网-逗号71SY一是根据市场流行趋势改善产品结构；一是把彩虹的整个配套很全的内部资源效率发挥到最大71SY和家网-逗号71SY实现“效益最大化”71SY和家网-句号71SY 71SY和家网-全球中文家居门户71SY    如何做新技术71SY和家网-逗号71SY彩虹提出“六化”71SY和家网-句号71SY即纯平化、薄型化、低廉化、通用化、优质化、高清化71SY和家网-句号71SY“六化”是两个着力点的具体体现71SY和家网-逗号71SY纯平化、薄型化和高清化这三方面是顺应彩管的市场流行趋势71SY和家网-逗号71SY通用化是为减少彩管的部品材料的品种71SY和家网-逗号71SY从而降低成本71SY和家网-句号71SY通用化与低廉化、优质化71SY和家网-逗号71SY将进一步增强彩虹彩管的市场竞争力71SY和家网-句号71SY 71SY和家网-全球中文家居门户71SY    在国内的彩管企业中71SY和家网-逗号71SY彩虹的技术创新能力是最强的71SY和家网-句号71SY20多年来71SY和家网-逗号71SY彩虹经历了“引进、消化、吸收、提高和创新”的过程71SY和家网-逗号71SY投入了大量的人力、物力和财力71SY和家网-逗号71SY在近两年更加大了投入力度71SY和家网-句号71SY彩虹实施的“新技术支撑战略”71SY和家网-逗号71SY就是依靠创新技术来支撑整个彩管事业的生存和发展71SY和家网-句号71SY 71SY和家网-全球中文家居门户71SY    在做强彩管的战略思想指导下71SY和家网-逗号71SY彩虹完全依靠自己的力量71SY和家网-逗号71SY从2005年下半年以来71SY和家网-逗号71SY不断加快新品研发速度71SY和家网-句号71SY40cmPFCIM管于2006年3月份达到了月产量10万只的量产水平71SY和家网-逗号71SY该项目的完成可使产品结构成本大幅降低；54cmPF薄型CPT、64cmPFAK材CPT也已完成批量试生产71SY和家网-逗号71SY并即将转入量产71SY和家网-句号71SY 71SY和家网-全球中文家居门户71SY    在一年的时间里71SY和家网-逗号71SY3个CRT整管新品项目实现量产或大批量试生产71SY和家网-逗号71SY创造了彩虹的历史上的奇迹71SY和家网-句号71SY此外71SY和家网-逗号71SY彩虹还即将完成市场前景看好的74cmPFAK材CPT样管试作71SY和家网-句号71SY超薄化、宽屏化、AK材化等具有领先技术水平和竞争力的CRT产品71SY和家网-逗号71SY已经列入彩虹的规划中71SY和家网-句号71SY这些都标志着彩虹具备了自主设计开发CRT新产品的能力71SY和家网-逗号71SY这种能力将转化为彩虹新的利润增长点71SY和家网-句号71SY 71SY和家网-全球中文家居门户71SY    做强彩管71SY和家网-逗号71SY做低成本、做新技术是基础71SY和家网-逗号71SY做大市场才有保障71SY和家网-句号71SY 71SY和家网-全球中文家居门户71SY    进入2006年71SY和家网-逗号71SY彩管市场形势更加严峻71SY和家网-逗号71SY竞争进一步加剧71SY和家网-句号71SY如果市场做不大71SY和家网-逗号71SY即使彩虹有1600万产能71SY和家网-逗号71SY即使成本再低71SY和家网-逗号71SY技术再新71SY和家网-逗号71SY那也是英雄无用武之地71SY和家网-句号71SY2006年彩虹集团通过大力实施“营销拉动战略”71SY和家网-逗号71SY逐步培育起了快速反应机制71SY和家网-句号71SY 71SY和家网-全球中文家居门户71SY    这一系列措施实施以后71SY和家网-逗号71SY彩虹的市场份额提高约2个百分点71SY和家网-逗号71SY产能利用率发挥在97%以上71SY和家网-逗号71SY开工率和市场占有率都稳居中国彩管行业第一位71SY和家网-句号71SY在整个中国彩管行业里面71SY和家网-逗号71SY彩虹一枝独秀71SY和家网-句号71SY 71SY和家网-全球中文家居门户71SY    2006年9月71SY和家网-逗号71SYCRT一年之内退市的传言71SY和家网-逗号71SY更让脆弱的CRT行业雪上加霜71SY和家网-句号71SY对此71SY和家网-逗号71SY彩虹没有更多地去辩驳和还击71SY和家网-逗号71SY而是用事实说话71SY和家网-句号71SY经过新一届领导班子和全体员工的奋斗和拼搏71SY和家网-逗号71SY彩虹交出了一份满意的答卷：2006年71SY和家网-逗号71SY彩虹集团生产彩管较上年增长16.3%71SY和家网-逗号71SY产销率达到96.8%71SY和家网-逗号71SY出口创汇1.4亿美元71SY和家网-逗号71SY利润同比大幅增长71SY和家网-句号71SY

71SY和家网-全球中文家居门户71SY  [2]