绍兴苏宁永乐纷“变脸”出击国庆黄金周

  　昨天（8月15日）起6prf和家网-逗号6prf电器三楼关闭6prf和家网-逗号6prf重新6prf和家网-逗号6prf据说要等到９月７日店庆两周年之际再开张6prf和家网-逗号6prf与此同时6prf和家网-逗号6prf“永乐”也为备战两周年店庆而重新装潢6prf和家网-逗号6prf雄风电器亦从昨天起6prf和家网-逗号6prf装修工人开始量尺寸6prf和家网-逗号6prf两边先动工装潢6prf和家网-逗号6prf中间继续营业6prf和家网-句号6prf

    ９月份家电淡季要变旺季？

    这几天至国庆黄金周期间6prf和家网-逗号6prf是家电的最淡季6prf和家网-逗号6prf大战早就尘埃落定6prf和家网-逗号6prf暑期也进入收官阶段6prf和家网-逗号6prf于是淡季大家忙着重新装修、调整等6prf和家网-逗号6prf期待着国庆黄金周再发力6prf和家网-句号6prf

    不过绍兴的家电商们注定要逆势而行6prf和家网-逗号6prf在９月份要过招6prf和家网-逗号6prf提前揭开黄金周大战的序幕6prf和家网-句号6prf因为“永乐”、“苏宁”几乎在两年前的同一天开业6prf和家网-逗号6prf这天绍兴家电市场上肯定有一波行情6prf和家网-句号6prf而市区任何一家家电商估计都会跟进的6prf和家网-逗号6prf虽然更看好的是国庆黄金周市场6prf和家网-句号6prf雄风电器绍兴店店长裘卫良告诉记者6prf和家网-句号6prf“我们已经为店庆重装准备一笔价值不菲的物资6prf和家网-逗号6prf提前打响家电战6prf和家网-句号6prf”永乐家电浙江分公司的总经理潘卫国表示6prf和家网-句号6prf

    而苏宁电器绍兴店的负责人叶关兴则表示6prf和家网-逗号6prf这几天他在绞尽脑汁写各种宣传策划6prf和家网-逗号6prf再过一周6prf和家网-逗号6prf“苏宁”周年店庆的陆续见报6prf和家网-逗号6prf周年店庆亦从广告战开始了6prf和家网-句号6prf“‘’与‘’相继抵绍6prf和家网-逗号6prf几家‘老’的家电大卖场的购物环境有点相形见绌6prf和家网-逗号6prf重新装修只为改善购物环境6prf和家网-逗号6prf在新一波的大战中立于不败之地6prf和家网-句号6prf”叶关兴说6prf和家网-句号6prf

    仍将高举价格“屠刀”？

    “永乐”的潘卫国宣称6prf和家网-逗号6prf此番店庆重装、黄金周期间6prf和家网-逗号6prf仍将举起价格“屠刀”6prf和家网-逗号6prf降价幅度高达１０％至１５％左右6prf和家网-逗号6prf总体将拉低价格３０％6prf和家网-句号6prf

    “苏宁”的促销方案暂时秘而不宣6prf和家网-逗号6prf不过叶关兴表示6prf和家网-逗号6prf可能也会有一些别的促销活动6prf和家网-逗号6prf比如婚庆套餐等等6prf和家网-句号6prf

    “五星”也表示6prf和家网-逗号6prf将会有大促销活动6prf和家网-逗号6prf特别是在这一块6prf和家网-句号6prf

    “雄风”更是宣称6prf和家网-逗号6prf进入绍兴４年6prf和家网-逗号6prf此次花大钱重新装修后6prf和家网-逗号6prf促销力度亦将花血本6prf和家网-逗号6prf相当于重新开业6prf和家网-逗号6prf具体的方案尚在制订中6prf和家网-句号6prf

　　一级市场大扩容6prf和家网-逗号6prf绍兴按兵不动？

　　上周六永乐家电宣称6prf和家网-逗号6prf１０月份6prf和家网-逗号6prf将在杭州开起面积达１万平方米的6prf和家网-逗号6prf这样的店在年底前将开３家6prf和家网-逗号6prf一些面积在５０００平方米以下的家电卖场有可能被收缩战线而关闭6prf和家网-句号6prf对于一些ＩＴ、通讯和数码产品6prf和家网-逗号6prf“永乐”将开专卖店6prf和家网-逗号6prf做精做强数码这一块蛋糕6prf和家网-句号6prf

    用家电运营商的话讲6prf和家网-逗号6prf今后一级市场上6prf和家网-逗号6prf只有１万平方米以上的规模店才能生存6prf和家网-逗号6prf而小打小闹将面临淘汰6prf和家网-句号6prf

    绍兴目前的家电大卖场面积大多在５０００平方米左右6prf和家网-逗号6prf按照一级市场杭州的来衡量6prf和家网-逗号6prf难道将来都要扩容？

    “永乐”、“苏宁”一致对外表示6prf和家网-逗号6prf作为二级市场的绍兴暂没有扩容打算6prf和家网-逗号6prf可能更多地会考虑在各县（市、区）布点6prf和家网-逗号6prf以占据市场份额6prf和家网-句号6prf

    家电大卖场进入绍兴有两年了6prf和家网-逗号6prf这两年间6prf和家网-逗号6prf虽然百货店的家电活得好好的、家电市场仍在开门6prf和家网-逗号6prf家电个体户累并坚持着6prf和家网-逗号6prf不过对整个家电市场的冲击力是有目共睹的6prf和家网-逗号6prf也许几年后6prf和家网-逗号6prf绍兴家电大卖场亦将步杭州的规模之路呢6prf和家网-句号6prf　   作者：沈卫莉